Made for days off. Layday is an Australian coastal lifestyle brand creating thoughtfully designed beach towels, travel towels and outdoor essentials for those who love spending time by the ocean.

Born and bred on the rugged coastline of Western Australia, Layday captures the freedom of long summer days, spontaneous adventures and the simple pleasure of slowing down. Combining premium natural materials, timeless designs and practical functionality, Layday creates products that make every day outdoors a little more enjoyable.

From beautifully crafted cotton beach towels to versatile travel accessories, every Layday product reflects a commitment to comfort, quality and considered design.

Designed for Days Off

At the heart of Layday is a simple philosophy: make the most of your time outdoors.

Whether you're heading to the beach for an early morning swim, packing for a weekend surf trip or finding your favourite spot in the sun, Layday's collection is designed to make those moments more comfortable.

Inspired by the colours, textures and natural beauty of the Australian coastline, Layday combines relaxed coastal styling with practical features suited to an active outdoor lifestyle.

Premium Cotton Beach & Travel Towels

Layday is particularly known for its premium cotton beach towels, designed to offer exceptional softness, absorbency and everyday practicality.

Unlike many conventional synthetic travel towels, Layday's towels are crafted from 100% cotton, providing a naturally soft and comfortable feel against the skin.

Thoughtfully designed to be lightweight and packable, they're ideal for beach days, surfing, swimming, camping and travelling.

With distinctive colours, timeless patterns and a variety of woven textures, Layday towels combine everyday functionality with effortless coastal style.

Thoughtful Design & Considered Materials

Layday believes quality products should be made to last beyond a single summer.

From natural cotton fibres to recycled materials used across selected outdoor accessories, the brand focuses on thoughtful material choices, durability and practical design.

Every collection balances comfort and functionality with an appreciation for the coastal environments that inspire it.

Why You'll Love Layday

Layday is about more than just beach towels and outdoor accessories. It's about making time for the moments that matter — early morning swims, long afternoons at the beach, weekend escapes and adventures without a schedule.

With its premium materials, beautiful coastal-inspired designs and practical approach to everyday essentials, Layday brings a little more comfort and style to life outdoors.

Whether you're searching for a luxurious cotton beach towel, a lightweight travel companion or a thoughtful gift for someone who loves the ocean, Layday offers products designed to be enjoyed summer after summer.

Discover Layday at FlowState Surf + Sport, Newmarket, Auckland, and shop our selection of premium beach towels and coastal lifestyle essentials online throughout New Zealand.